Fan Engagement in Media

Fan engagement is very important in media especially in the audio industry. A main goal is to make sure your fans and supporters don't loose interest in your product. There are many ways you can keep your fans on their feet and never loose interest. Some ways include listening parties, posting projects regularly and many more different ways.

One way bands engage with the fans is taking them along on the journey of producing or creating an album. Many successful bands such as Metallica, Black Veil Brides and Avenged Sevenfold have engaged with fans as they were posting live vlogs or daily videos of the recording and producing process. This made the fans enjoy the album as they felt included in the journey of the creation of the album. It also helped the band as they were given different ideas and different tips that helped the processes of creation of the album, also ended up making the fans more interested. This has helped many bands gain more and more support from many other people of other genres and has helped the musicians grow.

Another benefit of showing the behind the scenes of the production is so fans can get an insight of what it takes as well as the mid set when making an album or a music video. For example both famous nu-metal bands Slipknot and Korn have shown the making of their music videos which help[ed many fans and viewers come up with ideas to make their own videos.

Rubright, N. (2017, February 08). Music Marketing Tips and Ideas - 50 Ways to Promote Your Music. Retrieved July 13, 2017, from http://blog.dozmia.com/music-marketing-tips-ideas-strategies/

[Slipknot] (2014, December 11). Slipknot - The Devil In I (Behind The Scenes).Retrieved from https://www.youtube.com/watch?v=mHkcQm4IxMw